Click on one of the people below to find out more information.

  • Gus Holzmueller
    Owner, Dealer Principal
    712-335-3363

    Gus purchased Pocahontas Ford Lincoln Mercury from Howard Shimon in 1991.  After over 20 years in the auto finance industry with both GMAC and Ford Credit, he decided to try his hand at owning a dealership.  He is a past Iowa Automobile Association County Director, Pocahontas City Councilman, a Planning and Zoning member, served on the Pocahontas Economic Loan Committee and the Rialto Theatre board.  Through his leadership the dealership has received numerous awards from Ford Motor Company including 5 Presidents awards.  He and his wife Bev are active in the day to day operation of the dealership.  He enjoys walking, working out, and reading.  They have 2 children and 5 grandchildren.


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  • Bev Holzmueller
    Sales Manager
    888-719-5279

    Bev moved to Pocahontas in 1991 when she and her husband Gus purchased Pocahontas Ford Lincoln Mercury from Howard Shimon.  Her professional background includes being an officer of Citibank in South Dakota, Office Manager for Unisys, and Director of Food Services for Iowa Methodist Hospital. She has been active in organizing classic car clubs and softball and soccer programs for youths and adults.  She has served on the Pocahontas Chamber of Commerce, Pocahontas Hospital Foundation, and was a Pocahontas Hospital Trustee for 14 years, serving as President, Vice President and Treasurer. She is the mother of 2 children and has 5 grandchildren.  She enjoys walking with her husband, entertaining friends and reading historical fiction.


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  • Travis Montag
    Certified Sales Consultant
    888-719-5279

    Travis was born in Maryland and moved back to family roots in Iowa and the Storm Lake area at the age of 10.  Travis is a college graduate who has experience with farm work and minor construction.  He is a great DIY person.  He enjoys keeping busy.  He recently moved to Pocahontas and is working on making his new house a home. 


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  • Donna White
    Business Manager
    712-335-3363

    Donna joined our staff in February of this year.  She and her husband Gregg have lived and worked in Pocahontas since 1991.  They have three children and six grandchildren.  A lot of Donna's business expertise comes from managing Chris Cakes Pancake Catering, a business she and her husband own and operate.  She also ran her own hair salon for 20 years. She enjoys creating with paint, fabric and other mediums. She is a kind, happy person who enjoys being around others.



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  • Brenda Skoland
    Parts and Service Manager
    712-335-3363

    Brenda Payer Skoland grew up in the Pocahontas County countryside.  She attended Pocahontas Catholic Schools and graduated from Pocahontas High School. She is active in the community and is on the Board of Saints Peter and Paul Catholic Church which is a National Historic Site.  She is an avid animal lover and received a college degree in Veterinary Technology.  When the building across the street from Pocahontas Ford Lincoln was being remodeled, the rectangular pediment on the building said "PAYER".  Brenda was disappointed that the stone was to be removed from a Main Street building and was able to save the pediment and have it delivered to the front yard of her home.  Brenda started out as a cashier and warranty clerk but assumed more responsibility quickly and efficiently. She is a high energy person with a quick laugh and is always looking for ways to improve in her job.  Call her for any of your service or parts needs.  She will make sure you and your car are happy!

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  • Terry Sump
    Service Advisor Senior Master Certified Technician
    712-335-3363

    Terry was born in the Storm Lake area and attended Albert City Truesdale schools.  He was the first employee that Pocahontas Ford Lincoln hired in 1991.  He had just graduated from Northwest Community College in Sheldon, Iowa with a degree in Automotive Technology. Terry is especially gifted in problem solving automotive electrical issues.  Shortly after coming to work at Pocahontas Ford Lincoln Terry started taking ASE classes and Ford Motor Company factory certification courses.  He became certified in all of the repair areas and then continued toward his master certification.  After receiving Master Certification status he continued personal efforts to achieve Senior Master Certification in February of 2012.  He has been continuously held Senior Master Certification status since then.  He has recently been promoted to Service Advisor. Terry enjoys trips with his family.  Terry and his wife Shelly are kept busy by 3 very active daughters and 1 son.


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  • Todd Olson
    Senior Master Certified Technician
    712-335-3363

    Todd grew up in the Pocahontas area.  He began working at Pocahontas Ford Lincoln during his senior year in high school and received a scholarship to DMACC for the ASSET program. After graduation from the ASSET program he continued to work for Pocahontas Ford Lincoln. Todd has held Senior Master Certification status for over 10 years. Todd has a quick laugh and is a very busy person.  His many hobbies include fishing, hunting, and splitting wood.  He and his wife Diane have two daughters in the Pocahontas School system. 


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  • Dalton Point
    Automotive Service Technician
    712-335-3363

    Dalton was born in Pocahontas County and hails from the tiny burg of Plover, Iowa.  He is from a large family which includes Mom, Dad and 6 brothers and sisters.  Country living and a large family contributed to a strong work ethic.  Dalton is in the process of remodeling a home that he recently purchased in Pocahontas.  After graduating from Pocahontas Area High School, Dalton enrolled at Iowa Lakes Community college where he received an AA in Automotive Technology.  He is currently enrolled in, and on track to become a Ford Certified Technician. We are proud to welcome him to Pocahontas Ford Lincoln.

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  • Matthew Garcia-Juarez
    Automotive Technician
    712-335-3363

    Welcome service technician Matthew.  Matthew comes from the state of North Carolina and recently moved to Pocahontas.  He is planning on going to school in the fall to study automotive technology. He is interested in all things technological, including robotics. 

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  • Jamie Peed
    Lot Attendant, Detailer


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  • Ian Square-Briggs
    Detailer-Utility
    712-335-3363

    Ian works at a variety of jobs in the dealership.  His job duties are everything from auto detailing, lot attendant, inventory clerk, and auto sales.  Ian spent many years in Mexico and speaks Spanish.  He lived in Pocahontas about 5 years ago and then moved to Las Vegas to be near family.  He recently returned to Pocahontas and is enjoying the quieter lifestyle.  His interests include classic movies and stock market fluctuations.

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